Category Archives: Retailers

A long road to Paradise


In August last year Master Grocers Australia (MGA), a national employer organisation which represents independent grocery supermarkets and liquor retailers in Australia, released its ‘Let’s Have Fair Competition!’ report, calling for regulatory reform to redress alleged abuse of market power and anti-competitive practices that MGA claimed Australia’s supermarket duopoly – Coles and Woolworths – were engaging in.

The Executive Summary of that August 2012 report claims that the duopoly, through tactics such as ‘price discrimination, shopper docket schemes, store saturation and over-sized store strategies [building huge supermarkets in small local markets in order to drive out existing competition and prevent new market entrants]’, is ‘crowding out all competition [and] rapidly reducing the choices in shopping format, brands, locally-derived products and service levels’.

Faced with inaction on the part of policymakers, the MGA released in August this year a follow-up report, ‘Finding a Solution’, which makes a number of specific proposals for reforms to the Competition and Consumer Act to achieve the MGA’s goal of a fairer grocery retail market in Australia.

These are issues that Gary Gardiner, co-proprietor of Paradise Fruits, a small fruit, veg and grocery shop in Sawtell, is all too familiar with.

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Gary’s family has been living and farming on small acreages in the Boambee / Coffs Harbour region since about 1890, first in middle Boambee, then to Stadium Drive, and finally on Sawtell Road.

“The original farm was developed as a diverse farm, with dairy and small cropping. In the early 1900s my family did a run to Bellingen and Nambucca to supply the local shops and markets”, Gary told me.

A century ago, family farming on a small property in this region offered a viable livelihood.

“In the older days, 10 acres was about what one family could manage on their own. Any bigger than that, you needed multiple families and / or outside workers”, Gary said.

“Most farmers grew a commercial crop – usually bananas – supplemented with other, smaller, cash crops, like tomatoes, cucumbers or zucchinis. The income from the smaller crops was what they lived on, and what they produced commercially just about covered the costs of running the farm itself”, Gary said.

There was also a strong ethic of self-sufficiency. “Back in those days, most of the food the family ate was produced on the farm as well. That was certainly true during the Depression era – and even we still did that up to the 1970s”, Gary added.

Gary Gardiner
Gary Gardiner

As the food supply chain in Australia became steadily more centralised over the decades, the viability of the small-scale, diversified family farming model was increasingly threatened, as Gary explained:

“About 24 years ago, we were still growing bananas and small crops, and around that time we set up ripening rooms so we could supply the two Coffs Harbour independent supermarkets, Cox’s, and Tucker Bag. But they could only take 10% of our production. But the profit we got from that 10% equalled the returns we got from the other 90% going through the mainstream marketing system.”

“That’s how much we were all getting ripped off”, Gary remembers. “So we [aimed to] take out the middle men. And when you do that, you have a chance of actually making a living [as a grower].”

“It’s basically the difference between being a price-maker and a price-taker. If you were selling to the [central] markets, new cartons had to be used, so you had to buy those – $1.50 each. Freight – $1 per carton to get the product to market. Agent’s commission – $3 a carton back then. We were only getting $10 a carton.”

“And during the summer, when there was a glut, we got nothing back at all. You’d be doing all of that work, carrying all those costs, and you’d actually be paying to send your product to market, and you’d get nothing for it.”

Cox’s and Tucker Bag closed their doors not long after Woolworths opened, in the late 1980s. We’ll hear Gary’s thoughts on the impacts of the supermarket duopoly next time.

The Happy Frog

Nick Rose

This article first appeared in the Coffs Coast Advocate, 14.5.11

This is the second of a two-part interview with Kim Towner, owner and manager of Tangellos and Happy Frog, and Coordinator of the Sunday Harbourside Markets.

Happy Frog was born two years ago, because Kim felt that Coffs Harbour was lacking a place ‘where you can go and buy the local fruit and veg all the time’, and help build a culture of sustainability – both social and environmental.

Kim chose the Frog because ‘it’s a measure of environmental health. I wanted to get everybody here, not just the vegetarians. I thought, let’s replace two meals a week with vego stuff, and let’s not have bottled water, let’s just look at those two things. And see what we can do differently.’

Happy Frog, Coffs Harbour
Happy Frog, Coffs Harbour

She gets as much local produce as she can, but not as much as she would like. At first, she bought largely direct from growers, but eventually logistical difficulties meant she had to rely on the services of a local wholesaler: Phil at A & D down at the Jetty. She speaks very highly of him – ‘he’s honest and fair and passionate’ – as do other businesses that preference good quality, fresh and reliable local produce.

The business has been very successful since opening – ‘people latched on to it really quickly, [they] heard about it through word of mouth’ – but Kim feels it’s still ‘really difficult to get people to buy here, and not buy in the supermarket’, even though the produce compares well on price.

‘I remember when we’d opened a few months’, she says, ‘and Woolies were offering a huge discount – 30 cents a litre on petrol – if you spent $300. I went and looked at their tomatoes and cucumbers, and worked out that if you bought tomatoes and cucumbers here, which were both local and beautiful – you would have saved $8, just on that one purchase of a kilo each of those two items. That [just] blew me away.’

The most profitable part of Happy Frog is the café. Thursday is always a busy day, because of the city centre growers’ market; Kim says other local businesses should ‘stop whingeing’ about it and look at their turnover on a Thursday.

One recent popular option has been a take-away dinner offer of $25 for four people, which is excellent value if you have tasted the many salads, lasagnes, lentil patties and kofta balls the café offers. The menu for the week is sent out each Monday to her growing email list of 150 people.

Kim and her team are now looking to expand on this by moving into catering: ‘We do party salads in bulk, and also funerals, and from that we do lots of meetings. This is a growing part of our business. It introduces a lot of people to the taste, and to the vegetarian thing.’

Kim is full of ideas for the future, both for Happy Frog and the region. There’s local value-adding: ‘We’ve just started our own dukkhas, semi-dried tomatoes, and I want to do jams, and relishes, and salad dressings.’ She also wants to ‘get in to school canteens…at Toormina High School – I’d love to do a Jamie Oliver-type thing, we could do some really good stuff, with the crew we’ve got.’

Her ‘favourite vision’ is to create a ‘shopping centre with a difference – a blend of shopping centre and markets. So that you had everything there – great big kitchens that made pasta, and bread, and jams, and you had a nursery, and a healing section where you got your hair cut, a massage – and you open the whole front of it up, with glass – and you played live music every day, and you had a kids’ playground there. And you had hand-made shoes, and clothing, and it was all there so people good see it. I reckon that would go so off – it would be like, this is how can you do it, a community shopping centre, but modern, and cool and funky.’

Her other big dream is ‘to see a hemp and bamboo industry [for Coffs Harbour’.

These plants grow abundantly, ‘they make beautiful fabric and great sustainable products. Coffs Harbour for ever has been flogging this tourism thing. I’ve got nothing against tourists – but it goes up and down, and changes. But let’s have something that’s really sustainable, for the long term….We could come up with some great name for hemp clothing that was made here, and exported to the damn world!’

These dreams will probably be for someone else to bring to reality, because there’s only so much one person – even one as energetic and visionary as Kim Towner – can do. But she and her team are living proof that the future here can be very bright indeed.